For its latest promotional campaign, Singapore Airlanes took a different approach to display what kind of flying experience you’ll have flying with them. They created fully functional miniature plane features. With the title being “No Detail Is Too Small” they want to let everybody know they do things the right way, even if complex, in order to provide greater comfort for plane travelers. Perhaps other companies should learn from this video and advertise their product or service in a more memorable and unique way.
An elegant demonstration requiring surgical precision that also got the intended point across. Mission accomplished.